Note: I got a bit carried away when recording this voiceover. Definitely NSFW. Pinch of salt, stir well, and enjoy 😎
Have you stayed at a hotel recently?
Mobile check-in. Personalised meal preferences. In-app concierge. “Smart” automation.
It’s funny because, when you finally get to your room, chances are you might be able to spot a relic from the past. Quietly yet defiantly sitting there in a discreet corner.
This is not new, nor is it an isolated gimmick. From Beijing to Milwaukee, from independent boutiques to large international chains, hotels are increasingly equipping rooms with turntables.
Unlike pillow menus or marble bathrooms, this is not limited to five-star hotels, nor is it exclusive to cities with a lively music scene, such as Austin or Nashville.
Ah, just another design fad, you might think. After all, records photograph well, don’t they?
A turntable makes a room feel more curated. More chic. More instagrammable.
But hotels don’t invest in experiences without expecting a return. So why are they doing it?
